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庆祝东北财经大学建校70周年系列学术论坛:数智学术论坛
2022年09月15日

报告题目: EARLY BIRD VS. LATE OWL: AN EMPIRICAL INVESTIGATION OF INDIVIDUAL SHOPPING TIME HABIT AND ITS EFFECTS

报告时间: 2022-09-15 09:00——2022-09-15 11:00

报告人: 张紫琼教授

报告地点: 腾讯会议:362-551-739

主办单位: 世界杯买球入口

【报告人简介】

哈尔滨工业大学经济与管理学院教授、博士生导师,研究方向为电子商务、消费者行为。近年来,在MISQ、TM、JTR等期刊发表录用论文40余篇;主持国家自然科学基金5项(优秀青年项目、重点项目等)和霍英东教育基金青年教师项目,入选国家级优秀人才支持计划。获2021年度Elsevier中国高被引学者、黑龙江省自然科学二等奖1项、黑龙江省科技进步二等奖1项、教育部全国百篇优秀博士学位论文提名奖等。


【报告摘要】

Little research has focused on online shopping habits, particularly concerning time, missing the opportunity to potentially improve important outcomes by the simple innovative use of time. Based on a unique dataset that includes reviews as well as pertinent purchases at the individual level from a large online retailer, this study investigates whether consumers exhibit time habits for online shopping and whether following such time habits affects their satisfaction and revisit behavior. We employ activity-based metrics to assess individual shopping time habits, and the results show that consumers form shopping time habits and obtain higher consumer satisfaction and exhibit greater revisit behavior when the timing of shopping follows their shopping time habits. While prior works have documented that consumers exhibit time habits for physical shopping, driven mostly by time and location constraints, this study is the first, to our knowledge, to examine online shopping time habit and, most importantly, its effects on consumer satisfaction and revisit behavior. With the availability of detailed individual transaction data in online shopping and the advance of technology in providing personalized services that enable companies to act upon knowledge of individual behaviors, this research provides important practical implications for system and website design, marketing strategy, and customer relationship management.


【特别提醒】

未经论文作者和主办方允许,严禁将讲座内容录制并公开传播,违者将有可能被追究法律责任。


撰稿:张婧 审核:富宇 单位:世界杯买球入口